About Us

  • About Us

ABOUT US
Inside the Wisconsin Dance & Cheer gym in Kimberly, WI

Welcome to WIDC!

At Wisconsin Dance and Cheer, we build champions on and off the mat! Located in Kimberly, Wisconsin, our premier training program offers a positive, high-energy environment for athletes of all ages and skill levels to grow in cheer, dance, tumbling, and more.

We are dedicated to more than just athletic excellence; our mission is to cultivate confidence, instill lifelong core values, and foster deep friendships in a safe, inclusive, and supportive community. Whether your athlete is taking their very first steps in the sport or competing at the highest level, our passionate staff is here to help them unleash their full potential and experience the true joy of growth and teamwork.

Learn More About WIDC

Philosophy/Mission Statement

At Wisconsin Dance and Cheer, our philosophy is rooted in HEART:
Hard work, Excellence, Accountability, Relationships, and Integrity.

 

We believe that true success is built from the inside out. While we love celebrating victories, our ultimate mission is to prepare our athletes for success in all aspects of life by focusing on character development, sportsmanship, and personal growth.

Our vision is to provide a premier, innovative training environment where individual talents are nurtured, safety is prioritized, and bullying is never tolerated. Through continuous education, our passionate coaching staff pushes the boundaries of skill development while maintaining a safe, inclusive culture where every athlete feels valued as part of the WIDC family. Together, we build champions both on and off the mat!

Core Values

Our core values are defined by our HEART acronym. We instill these five pillars into everything we do, helping our athletes grow both on and off the mat:

 

  • H – Hard Work: We believe that dedication is the foundation of success. Our athletes commit themselves mentally, emotionally, and physically to supporting their team’s goals, giving their best effort day in and day out.

  • E – Excellence: Excellence is our driving force. We constantly push past our limitations, embrace continuous improvement, and inspire others to pioneer new techniques and achieve their personal best.

  • A – Accountability: We hold ourselves responsible for our actions. At WIDC, we take ownership of our mistakes, treat them as vital learning opportunities, and work diligently to improve every single day.

  • R – Relationships: People come first. We build strong, lifelong connections rooted in mutual respect, clear communication, and an inclusive environment where every family feels valued.

  • I – Integrity: Integrity is our bedrock. We hold everyone to the highest standards of honesty and ethics, focusing on doing what is right—especially when no one is watching.

Facility

Our premier, 10,000-square-foot facility in Kimberly, Wisconsin, is fully equipped to provide a safe, top-tier training environment for all our athletes. Designed to accommodate various progression needs across cheer, dance, tumbling, and competitive teams, our space includes:

 

  • Elite Cheer & Tumbling Equipment: One full-size, 4-panel spring floor, a separate 2-panel spring floor, a dedicated rod floor, and two tumble tracks to maximize skill development and safety.

  • Specialized Dance Studio Space: A professional Marley floor perfectly suited for dance training, technique classes, and choreography.

  • Comprehensive Programming: Our spacious layout allows us to host a diverse range of classes, competitive team practices, open gyms, and periodic specialty clinics.

Staff

At WIDC, our dedicated coaches, directors, and staff bring a wealth of expertise, experience, and enthusiasm to the mat. Our team is deeply passionate about helping each athlete reach their full potential, prioritizing proper skill progression, safety awareness, and personal confidence in a high-energy learning atmosphere.

Beyond training fundamental and elite techniques, our staff focuses on character development, teamwork, and sportsmanship to build well-rounded individuals who excel in life just as much as they do in their sport.

 

Our Leadership & Coaching Team:

  • Program Director: Sarah Knudson

  • Senior Coaches: Diandre Newman, Whitney Hall

  • Coaches: Ella Cash, Bentley Fesing, Max Maurer, Lauren Knudsen, Natalie Stollberg